Why and How You Should Share Knowledge on LinkedIn
My article for STATtr@k, a website from the American Statistical Association
At first, the notion of sharing your knowledge on LinkedIn seems bizarre. You don’t get paid, and you don’t get credit for an academic publication. This begs the question: Why would you bother spending the time and energy to create content on LinkedIn? After all, isn’t a solid profile sufficient as a branding tool?
The most immediate benefit is attracting the attention of recruiters, hiring managers, and potential clients. If you write accurate and insightful information, your contacts will “like” your post, share it with their network, and comment under it. Pretty soon, their contacts will start engaging with it, too. Your reach will gradually expand, and some readers may find your expertise to be valuable to their own companies. They may want to hire you as an employee or a consultant. As a result of my writing, many recruiters have contacted me about employment opportunities.
The above is an excerpt from my newest article for STATtr@k, a website from the American Statistical Association (ASA). It is entitled “Why and How You Should Share Knowledge on LinkedIn”. I encourage you to read it for much more insight and advice.
This is my second article for STATtr@k. The first was called “Mastering LinkedIn: A Statistician’s Guide to Building a Standout Profile”.
Here is the ASA’s own description of STATtr@k:
STATtr@k is a website produced by the American Statistical Association (ASA) for individuals who are in a statistics program, recently graduated from a statistics program, or who recently entered the job world.
Based on the monthly column in Amstat News, the ASA’s membership magazine, STATtr@k offers material to individuals who will eventually call themselves statisticians and data analysts.
I am grateful to Megan Murphy, the Managing Editor of STATtr@k, for inviting me to write this article and providing helpful feedback. I am also grateful to Valerie Nirala, STATtr@k’s Communications Strategist, for reviewing my initial draft.